One of my mentors introduced me to the concept of “Design DNA.” What is Design DNA? Design DNA is the sum of your experiences and observations that form the building blocks of your design style and process. For example, here is part of my design DNA:

Spanish Colonial and Mediterranean Design: I spent several years working on a project with strong Spanish Colonial and Mediterranean influences. It changed how I viewed the application of these styles.

Disney Parks: I spent a portion of my career frequenting the Disney Theme Parks. This exposure to dozens of design styles, though often exaggerated, established an appreciation for valuing variety and uniqueness.

Minimalism: Ever since reading Focus Manifesto by Leo Babauta I’ve become interested in simplifying my life, and this translates across to creating work that is honest, with truth to materials. This taught me to value quality over quantity.

Flora: I’ve recently become interested in plants and trees. I’m fascinated with how they absorb and move nutrients. I’m amazed by the structures of trees, how strong yet flexible and resilient they are.

Not only does Design DNA influences how you think when creating something, it affects how you perceive the world. It determines what paintings you find beautiful, which designs capture you, and what products and services you tend to consume.

Next time you have a moment, consider what is in your Design DNA. you may find some insight into why you think the way you do.